Subscription services are helping retailers access data on consumer preference, showcase new products and build better relationships with their customers. They are also beneficial for attracting customers who may be far from a physical store but still want to look at and test out products. Subscriptions also draw in customers who want to discover the latest product lines or enjoy receiving recommendations. One company that has successfully utilized subscription services to bring in customers to brick and mortar stores is Sephora, which gives a “Play Pass” in its subscription boxes for in-store expert advice on product application.
Businesses considering utilizing subscription services or improving their current service should look into the use of carrier route maps with the addition of store locations or demographics. Targeting neighborhoods at the carrier route level can help optimize direct mailing plans and maximize ROI.
Contact us to find out how custom carrier route maps with store location data can benefit your business!
Businesses looking for the most accurate, up-to-date and detailed carrier route maps should visit MarketMAPS.com, contact Client Services at Sales@MarketMAPS.com or call a MarketMAPS Map
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Story Source: Harvard Business Review