Fast food restaurants are hopping on the bandwagon of "bundled offers" to attract bargain hunters looking for promotional deals. Offering bundled deals such as McDonald's “McPick 2 for $2” or Wendy's “4 for $4 deal” is quickly being copied across the fast-food industry. Former Subway Chief Marketing Officer Tony Pace said, “People look at what other folks are doing, and if they think they’re getting traction, they say we need to do a version of that.” Unlike the popular value menus, the combo deals allow restaurants to increase prices undetected as well as encourage customers to buy more items.
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Story Source: The Washington Post