Dunkin’ Donuts announced today that they will open four new restaurants and a multi-brand unit with Baskin-Robbins in Detroit, Michigan. Amit Patel, the General Manager of the new Dunkin’ Donuts and Baskin-Robbins franchise, stated, “We are excited to expand both Dunkin’ Donuts and Baskin-Robbins’ presence in Detroit and play an important role in the daily lives of people who live, work and visit here.” The coffee and baked goods chain draws customers through its convenient locations at gas stations, convenience stores, travel plazas and universities. By combining with Baskin-Robbins, Dunkin’ Donuts hopes to provide an all-day place for customers to get breakfast in the morning and ice cream after dinner.
Companies like Dunkin’ Donuts, who rely on high traffic activity to draw in business, should consider using traffic count maps. As a chain that strives to be “America’s all-day, everyday stop for coffee and baked goods,” Dunkin' Donuts may want to use traffic count maps to see which areas have the highest average daily traffic and look into new sites in those areas. Traffic Count Maps by MarketMAPS use data from MPSI, which collects over 1.2 million traffic volume counts at more than 1,000,000 traffic data points. Contact MarketMAPS to gain a geographical view of traffic counts in the US.
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Story Source: Franchise Update Media