Baskin-Robbins is holding a “Celebrate 31” promotion on the 31st of each month in 2016. At select stores nationwide, customers can enjoy all regular and kid's scoops for $1.31 and two-scoop sundaes for $3.31. Carol Austin, Baskin-Robbins’ Vice President of Marketing, said “We’re excited to kick-off 2016 with our first ‘Celebrate 31’ promotion of the year and give back to our loyal Baskin-Robbins guests.”
Businesses that want to hold promotions at certain locations, like Baskin-Robbins, should consider using Designated Market Region (DMR) Maps. DMR Maps by MarketMAPS help businesses visualize areas where populations receive the same types of media such as TV channels, radio stations and internet content. Adding demographic data to a DMR Map allows you to discover areas where your promotions are likely to do well. For example, if Baskin-Robbins knows that areas with many children tend to generate the most sales, they can use a DMR Map with number of children per household overlaid to find the areas where their ice cream promotion would be most effective. Contact MarketMAPS to learn how DMR Maps can help you with your marketing campaigns and maximize ROI.
Contact us to find out how Designated Market Region Maps can benefit your business!
Businesses looking for the most accurate, up-to-date and detailed designated market region maps should visit MarketMAPS.com, contact Client Services at Sales@MarketMAPS.com or call a MarketMAPS Map Specialist at 888-434-MAPS (6277).
Story Source: Franchising Update Media