In response to the growing number of consumers wanting luxury vegan-friendly electric cars, Tesla announced that they will soon have synthetic leather seats as an option for their new Model X sports car. Tesla is now giving consumers the option to have a luxury car that is both animal- and eco-friendly. The company's spokeswoman, Khobi Brooklyn, said, “We are committed to giving customers the ability to build the Tesla that meets their needs and lifestyle choices.”
Businesses that want to market a product to a niche group of consumers should consider using store location maps. To target vegan consumers for example, you can use a store location map to show where vegan-related industries are located. A store location map can help support your marketing and site selection decisions, as well as view competitor locations.
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Story Source: The New York Times