The use of smart tracking devices has increased rapidly, spanning into theme parks, homes, cars and health care. In recent years, organizations have begun to discuss how to deepen their relationship with customers using the 'Internet of Things', the phenomenon in which more and more everyday objects have network connectivity. This network connectivity allows companies to track customers and gain vital data on their experiences. Disney World in Orlando, Florida, for example, invested one billion dollars in the wearable MagicBand, which allows the company to track the locations of their customers to better serve them as they make their way through the park. Keep in mind that in order to get customers to agree to being tracked, businesses must offer incentives to facilitate participation.
Before you decide to make a billion dollar investment to start tracking your customers, you should know there's so much information you can glean using other (more wallet friendly) methods. Viewing your customer locations on a map with demographic information overlaid can help you analyze important spatial influences that affect your business, such as average drive time of your customers or which neighborhoods they're driving from. You can get the data you need, without having to break the bank.
Contact us to find out how custom customer location maps can benefit your business!
Businesses looking for the most accurate, up-to-date and detailed customer location maps should visit MarketMAPS.com, contact Client Services at Sales@MarketMAPS.com or call a MarketMAPS Map Specialist at 888-434-MAPS (6277).
Story Source: Harvard Business Review